By
·
1 minute read
Relying solely on referrals limits your business's potential. Trade businesses are becoming increasingly competitive, and if you don’t want to be left behind, you need to grow your online presence. Online marketing for small businesses is a proven path to growth.
Your business's first impression is often made online. Potential customers typically turn to the internet to compare businesses before making a decision. If your business digital presence is weak, they're more likely to choose a competitor. To avoid losing out on business, you need a polished website, active social media profiles, and positive reviews. Your competitors are already investing in their local business SEO and online marketing for small businesses—if you’re not, you risk being outpaced.
There are many ways to grow your online presence effectively. We advise our partners to research their main three competitors to see what business digital presence they have. Most competitors will have a website, social media accounts, and listings on business directories and professional networks. Use this research to plan which channels you'll focus on. We strongly recommend these three foundational channels:
- A website
- Google My Business
- Facebook account
Setting these channels up is relatively simple, low cost, and will give your business a professional edge against your competitors. Use this simple process to grow your online presence overnight.
To start growing your online presence, consider the following;
- Where are my competitors online, and what platforms are they using effectively?
-
Are there industry-specific directories or platforms my business should be listed on to increase online visibility?
-
What online marketing for small businesses strategies, like Google Ads or social media ads, should I consider?
Remember, online marketing for small businesses isn't a guessing game. It's a reliable, data-driven growth channel that provides real-time insights into customer behavior and market trends. We've helped many small trade businesses establish their business digital presence and thrive online. If you want to learn more, get in touch.
