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Relying solely on referrals limits your business's potential. Trade businesses are becoming increasingly more competitive, and to not get left behind you need to grow your online presence. Online marketing is a guaranteed growth channel.
Your business's first impression is often online. Potential customers turn to the Internet to compare businesses before making decisions. They're likely to choose a competitor if your business doesn't stand out online. If you don’t want to lose out on business you’ll need a polished website, engaging social media, and positive reviews. Your competitors are already working on building their online presence. If you’re not focused on building yours, you’ll be left behind.
There are plenty of ways to start growing your online presence. We suggest our partners research their main three competitors to see what online channels they’re using. They’ll likely have a website, and social media accounts, and be listed on business databases, and professional networks. Use what you find in your competitor research to plan what channels you’ll use. The three main online channels we strongly recommend are;
- A website
- Google My Business
- Facebook account
Setting these channels up is relatively simple, low cost, and will give your business a professional edge against your competitors. Use this simple process to grow your online presence overnight.
To start growing your online presence, consider the following;
- Where are my competitors online, and what platforms are they using effectively?
- Are there industry-specific directories or platforms I should be listed on?
- What online advertising strategies, such as Google Ads or social media ads, should I consider?
Online marketing isn't a shot in the dark. It's a consistent growth channel that offers real-time insights. We’ve helped plenty of small trade businesses set up online marketing channels that support their growth. If you want to learn more, get in touch.
