The Decision You've Been Sitting On
Every owner I know has a pile of decisions they're sitting on. They don't call it that. They call it "I need to think about it."
Most of the time the thinking is done. What's missing is the stomach to be wrong out loud.
Not deciding is still a decision. It's just the slowest and most expensive one you can make. The raise you haven't answered is a "no" for now. The sub who's late every time hears "keep coming." Your team reads your silence as the answer, and they're usually right.
Each one sits in your head as an open loop. Carry ten of them and you're tired before the first job starts. That's why Thursday shows up and the week feels like nothing got done.
It's rarely the one big call that sinks an owner. It's the twenty small ones nobody made.
This month, try this
Write down every decision you've sat on for more than two weeks. Pay, people, a quote you haven't sent, a client you've been avoiding.
Make one a day for five days, and tell the person it affects that same day.
Some will be wrong. You'll still be ahead. A wrong call can be fixed. One you never made just keeps costing you.
Reply and tell me which one you made first.
This first went out as Brainwave, my monthly email: one idea, under two minutes, no pitch.